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What reports are available in my Owner dashboard?

Your Owner dashboard includes different reporting sections that give you a complete picture of your business, from sales and orders to marketing and website performance.

In this article:


How to Access Reports

Log in to your Owner dashboard and click Reports in the left-side navigation.


Understanding Available Reports

1. Sales.

Track your revenue, payouts, tips, taxes, fees, and more, all in one place.

Report

What it shows

Total Sales

Complete breakdown of all sales

Payouts

When and how much money moved from Stripe to your bank account

Payments By Type

Sales, taxes, tips, and fees broken down by payment method

Third Party Savings

Commission savings from converting third-party delivery orders to direct orders

Tips

Tips collected for in-house staff and third-party delivery drivers

Average Order Value

Your average order amount over time

Sales Attributed to Email, SMS & More

Revenue driven by marketing campaigns

Taxes

Tax collected over time

Gift Card Purchases

Gift cards sold

Gift Card Charges

Gift cards redeemed

Coupon Usage

Discounts applied via coupons

Fees

Full breakdown of all fees and tips

ℹ️ Note: Payouts typically appear 2 business days after a guest pays, based on your Stripe payout schedule. Fees also take approximately 2 business days to appear, after payouts reach your bank.


2. Orders.

View data about your order activity.

Report

What it shows

Total Orders

Order volume over time

Average Order Value

Average spend per order

Order Conversion

How many site visitors placed an order

New Orders By Source

Where your orders are coming from

Disputes

Chargebacks, when a guest disputes a charge with their bank


3. Customers.

Explore data about your guests.

Report

What it shows

New Guests By Source

Where new guests are coming from


4. Sources.

See how guests are finding your site.

Report

What it shows

New Guests By Source

Where new guests are coming from

New Orders By Source

Where your orders are coming from


5. Cash Drawer.

View data about your cash drawer sessions. You can also filter by individual device.

Report

What it shows

Cash Drawer History

Opening balance, cash sales, refunds, and paid in/out per session


6. Marketing.

See how your marketing is performing.

Report

What it shows

Sales Attributed to Email, SMS & More

Revenue driven by marketing campaigns

Email Subscribers

Email Subscriber growth over time

Text Subscribers

SMS subscriber growth over time


7. Website.

View your website traffic and performance.

Report

What it shows

Website Visitors

How many people are visiting your site over time


8. General.

See how guests are rating your restaurant.

Report

What it shows

Reviews

Your review count and average star rating over time


9. Advanced.

Explore your order and guest data in detail.

Report

What it shows

Explore Orders

See a full breakdown of every order, including subtotal, tax, tip, discounts, fees, and net sales.

Explore Customers

Total, new, and returning guests over time


Filtering and Exporting

All reports support date filtering and data export so you can analyze your numbers in the tool of your choice.

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