Owner.com's automated marketing emails automatically select up to 4 menu items to feature in your campaigns.
How items are selected
The system uses a two-step process to choose which items to feature:
Popular items first: The system looks for items marked as "popular" in your menu that meet all the eligibility requirements below.
Fill gaps with top-sellers: If fewer than 4 popular items qualify, the remaining slots are filled with your highest-revenue items that meet the same requirements.
ℹ️ The system always aims to show exactly 4 items. Popular items are not replaced entirely, top-sellers only fill any remaining slots.
Item requirements
For a menu item to appear in an automated marketing email, it must meet all of the following:
Has a description
Has an image
Has a loyalty points value greater than 0
Priced over $5.00
Marked as available
On an active menu under an available category
⚠️ Items that are marked as "popular" but don't meet all of these requirements won't appear in the email. The system will use other qualifying items to fill those slots instead.
How to troubleshoot settings to ensure the expected items appear
If the items in your automated marketing emails aren't what you expected, review your menu settings to confirm your preferred items meet all of the requirements above. Here's how:
1. Log in to your Owner Dashboard and go to Menu.
2. Select the Items tab at the top of the page.
3. Filter by Popular to view all popular menu items.
4. Confirm each item has a description, image, and points value greater than 0.
5. Confirm each item is priced over $5.00 and marked as available.
6. Confirm the item's category and menu are both active.
Once your popular items meet all the requirements, they'll appear in your next automated marketing email.
✅ Adding descriptions and images to your menu items also improves the ordering experience for guests browsing your menu online.
Can I choose which items appear?
Not at this time. Item selection for automated marketing emails is fully automated. The best way to control which items show up is to make sure your preferred items are marked as "popular" and meet all the requirements above.
ℹ️ If your restaurant has multiple locations, items are matched by name across all locations. Items that are only available at one location may not appear in your emails.