Your promotional and holiday marketing emails choose menu items to feature automatically. Make sure your best items meet the requirements below so they can be picked.
How items are chosen
Promotional and holiday automated marketing emails feature up to four menu items, chosen in two steps:
Popular items first: Owner looks at up to 20 items marked as Popular, removes items with duplicate names, and keeps the ones that meet the requirements below.
Top-sellers fill any open spots: If fewer than four popular items qualify, Owner fills the rest with your highest-revenue items that meet the same requirements.
ℹ️ Note: Top-sellers only fill spots that popular items couldn't fill. They never replace a popular item that qualifies, and Owner always aims for exactly four items.
Item eligibility requirements
For one of your menu items to appear in an automated marketing email, it must meet all of the following:
It has a description.
It has an image.
It has a points value greater than zero.
It's priced over $5.00.
It's marked as available.
It isn't a virtual item or an option.
It's in an available category on an active menu. The menu, category, and item must all be active.
Multi-location brands
If the same item exists at several of your locations, it appears only once in the email. Items are matched by name.
If you don't have a brand-level menu, one more rule applies: only items whose name appears at every live location can be chosen. Items found at only one location won't show up. This rule is available for all restaurants.
ℹ️ Note: This is the strictest rule. If you have more than one location and your items aren't appearing, this is the most likely reason.
If the wrong items are appearing
A missing description or image is the most common reason an item is left out. Items are also left out without warning if they're priced under $5, marked unavailable, or in an inactive category or menu, so check the whole menu, category, and item.
Find your popular items
In your Owner Dashboard, click Menu in the left navigation.
Select the Items tab at the top of the page.
Filter by Popular.
Check each item
For each item you expected to see, confirm that:
It has a description, an image, and a points value greater than zero.
It's priced over $5.00 and marked as available.
Its category and menu are both active.
For multi-location brands, it exists with the same name at every live location.
Once your items meet every requirement, they can appear in future automated emails.
Known limitations
No manual override: You can't choose specific items for an individual campaign. Item selection is fully automated.
Up to four items: Owner always aims for four. If fewer than four items meet every requirement, fewer appear in the email.