Connect your Instagram account or Facebook Page so Owner can publish your social posts. Manage your connections on the Social posts page in your Owner Dashboard or the Owner App.
Requirements
The Manage marketing and Manage store settings permissions.
Before you start
To connect Instagram, use a business or creator account. If yours is a personal account, switch it using Meta’s professional-account guide. You don’t need a Facebook Page to connect Instagram.
To connect Facebook, you need admin access to your restaurant’s Page. Ask someone with full control to add you using Meta’s Page access guide. Owner posts to a Page, not your personal profile.
✅ Tip: If your Instagram is already linked to your Facebook Page, connect Facebook to include both. You don’t need to link them just for Owner.
From your Owner Dashboard
Open your account connections on the Social posts page. If Owner asks questions about your post preferences first, answer them before connecting.
Click the Connect your accounts button above the calendar. If you already have an account connected, click the account button above the calendar instead. You can connect Facebook to include your Page and its linked Instagram account, or connect your Instagram account directly.
Open your accounts
Go to Marketing › Social posts.
Click Connect your accounts.
If Owner asks questions about your posts first, answer them before connecting. If you already have an account connected, click the account button above the calendar instead.
From the Owner App
Manage your connections from the Social posts page.
Tap More in the bottom bar.
Tap Social posts.
Tap Connect your accounts.
If you already have an account connected, tap the account button above the calendar instead. It shows network icons on mobile.
Connect Instagram directly
Connect Instagram without a Facebook Page from your Owner Dashboard. Sign in with your restaurant’s business or creator account.
Click Connect beside Instagram to open Instagram’s sign-in.
Sign in to your restaurant’s Instagram business or creator account.
Leave Access and publish content and Access and manage insights turned on, then click Allow.
Owner needs publishing access to send posts and insights access to show your stats. If you turn either off, connect again with both turned on.
After sign-in, you return to Owner. Your first connected Instagram account is selected automatically. If Turn on appears beside Instagram, use the account-choice section below to choose where it posts.
Connect Facebook and its linked Instagram account
Connect Facebook from your Owner Dashboard to publish to your restaurant’s Page. This can also include the Instagram account already linked to that Page.
⚠️ Warning: Owner can only post to the Pages and Instagram accounts you allow. If you choose current accounts only, include your restaurant’s accounts.
Click Connect beside Facebook.
Sign in with the Facebook account that’s an admin on your restaurant’s Page. If Facebook asks Continue as…?, click Continue.
On Choose the Pages you want Owner to access, keep Opt in to all current and future Pages, or choose Opt in to current Pages only and check your restaurant’s Page. Click Continue.
On Choose the Businesses you want Owner to access, do the same for your business, then click Continue.
On Choose the Instagram accounts you want Owner to access, make sure your restaurant’s Instagram is included, then click Continue. Skip this if you only want Facebook.
Review Owner’s access request and click Save.
Click Got it. You return to Owner automatically.
If Owner shows Couldn’t connect your account, select Back to Owner. Connect again and allow every requested permission. The message says Allow every permission Owner asks for, then try again.
Choose your Page, if asked
Owner selects your only Facebook Page automatically when none was chosen before. If you see Which Page should Owner post to?, choose the Page you want to use.
Under Which Page should Owner post to?, select your restaurant’s Facebook Page.
If Posts for appears, choose All locations to use this Page across your brand.
Select Next if an Instagram selection step follows. If you’re saving the Page choice here, select Post to this Page or Save, whichever appears.
Choose your Instagram account, if asked
If Owner asks which Instagram account should post, choose it here. You can reopen this choice with Turn on beside Instagram.
Under Which Instagram account should Owner post to?, select your restaurant’s Instagram account. To keep Instagram off, choose Don’t post to Instagram.
If Posts for appears, choose All locations to use this account across your brand.
Select Save.
If there’s no Instagram choice after you choose a Page, its linked Instagram account follows that Page. This does not turn Instagram back on if you previously chose to keep it off.
What happens next
Your accounts are now available for Social posts. Open the account button to review them in Connected accounts.
After your first connection, Owner asks How should your posts go out? if you haven’t chosen an approval setting yet.
Choose Turn on autopilot to let Owner publish generated posts on your schedule.
Choose I’ll approve each post to approve each generated post before it goes out.
Change the connected Facebook Page
Use Connected accounts to choose a different Page.
Open Connected accounts.
Expand Facebook.
Select the current Page.
Choose the correct Page using the Page-choice steps above.
If the Page isn’t available, select Add Page to sign in with an account that can access it. For Page-access help, use the Facebook Help Center.
Reconnect an account
Reconnect with the same account to keep your saved Page and location choices.
Open Connected accounts.
Select Reconnect beside the affected account or network.
Sign in with the same account.
Allow every requested permission.
If you removed Owner’s access in Meta, you may see Connect instead of Reconnect.
Connect separate accounts for each location
You can use a different Instagram account or Facebook Page for each location. For each platform, choose one shared account for All locations or separate accounts by location; you cannot mix those setups.
Open Connected accounts.
Expand Instagram or Facebook.
Select Add account for Instagram or Add Page for Facebook.
Connect the account using the relevant sign-in steps above.
Choose the location
Assign each account to the location it should post for.
Select the account or Page you want to use.
Under Posts for, choose its location.
Select Save or Post to this Page, whichever appears.
FAQ
I forgot my Instagram or Facebook password. What should I do?
I forgot my Instagram or Facebook password. What should I do?
Use Instagram’s password reset or Facebook’s account recovery. Owner cannot reset those passwords. For account recovery help, use the Instagram Help Center or Facebook Help Center.
Why isn’t my Instagram account showing up?
Why isn’t my Instagram account showing up?
For a direct connection, use the correct business or creator account with all requested permissions allowed. For a Facebook connection, use an admin login for the selected Page with its linked Instagram account and Instagram access allowed. For help, use the Instagram Help Center or Facebook Help Center.